iGaming technology company Gaming Innovation Group (GiG) has announced an extension to its agreement with German-based operator Merkur for its automated affiliate marketing compliance tool GiG Comply.
GiG Extends Marketing Compliance Partnership With Merkur
“The iGaming industry in Germany is a robustly regulated marketplace, with strict guidelines that make compliance a priority for operators like Merkur, placing an emphasis on the need to protect their brand,” said GiG of the deal’s significance.
GiG Extends Marketing Compliance Partnership With Merkur
Merkur is the leading brand of the Gauselmann Group, a tier-one operator that provides a wide suite of gaming products including classic and virtual slot games, money gaming machines, arcades, casinos, gambling houses and sports betting.
GiG Extends Marketing Compliance Partnership With Merkur
GiG Comply is an automated marketing compliance solution that scans web pages for content including links, iGaming code red words and regulatory requirements across multiple jurisdictions. It works by using its rules engine to analyze real snapshots from affiliates’ campaigns and provides operators with the promotional content that is being used in their brands’ promotions.
GiG Extends Marketing Compliance Partnership With Merkur
GiG describes it as a flexible tool that allows operators to set up their own criteria and checklist parameters, and can be tailored to cover any market-specific requirements, helping to ensure that operators remain compliant.
GiG Extends Marketing Compliance Partnership With Merkur
GiG Extends Marketing Compliance Partnership With Merkur
GiG’s iGaming affiliate business, GiG Media, is a global affiliate marketing operator in the iGaming space, helping partners generate qualified traffic through multiple channels, including SEM/PPC and social media.
The group has enjoyed growth over the last few years, highlighted by the recent announcement of a strategic partnership with News Corp in the UK and Ireland, a group which serves millions of online readers through its premium media websites The Sun and talkSPORT. It also completed the integration of AskGamblers…
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