Erik Huberman is founder and CEO of Hawke Media, a full-service outsourced CMO and marketing consultancy, and author of The Hawke Method.
Why Sticking With A Marketing Agency Longterm Gives You Better Results
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Why Sticking With A Marketing Agency Longterm Gives You Better Results
In the fast-paced world of digital marketing, it’s not uncommon for brands to expect immediate results. Performance marketing can indeed deliver quick wins. I’ll admit, it’s a fantastic way to promote the agency I founded.
Why Sticking With A Marketing Agency Longterm Gives You Better Results
If you have a brand that gets a big boost from a marketing agency or contractor, it’s tempting to think you can cut and run after a short period, reaping the benefits without a long-term commitment. However, like a fine wine, marketing results improve with age. Sticking with a marketing agency long-term enhances those initial victories and creates a foundation for sustained success.
Why Sticking With A Marketing Agency Longterm Gives You Better Results
Here’s why.
Why Sticking With A Marketing Agency Longterm Gives You Better Results
SEO Is A Marathon, Not A Sprint
A comprehensive SEO audit and some technical tweaks can instantly optimize your site. You might see a bump in organic traffic and even conversion rates. But true SEO is a marathon, not a sprint. It involves consistently creating high-quality content, building credible backlinks and adapting to the ever-changing search engine algorithms.
Why Sticking With A Marketing Agency Longterm Gives You Better Results
To be frank, you can probably handle several of the SEO quick-fix items yourself. You don’t need an agency to claim your Google Business Profile—although we’re happy to help if you aren’t sure how to do that. A consistent content marketing strategy, however, takes a lot of time by definition. And that strategy should ideally include an internal link network built by someone involved from the beginning. Success in SEO breeds more success, and these results compound over time, further cementing your online presence.
Paid Media Is A Balancing Act
True experts in paid media advertising can immediately produce noticeable results. However, it takes several months to find the…
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