New Data From Captiv8 Finds That Influencer Strategies Are "Most Important" To Driving Commerce Sales
In response to a growing need for blended brand and performance marketing efforts, the creator marketing platform is publicly rolling out its new Affiliate Marketing Program, Creator Collective.
New Data From Captiv8 Finds That Influencer Strategies Are "Most Important" To Driving Commerce Sales
SAN FRANCISCO, Nov. 15, 2022 /PRNewswire/ — New survey findings from industry leading creator marketing platform, Captiv8, reveal that brands are increasingly focused on ROI-driven channels like influencer-led affiliate marketing, and are seeking new attribution solutions to get a 360 view of where creators fall in the consumer journey.
New Data From Captiv8 Finds That Influencer Strategies Are "Most Important" To Driving Commerce Sales
Creator Collective Marketing Suite: Leverage creators to drive commerce at scale with clear attribution in our complete, integrated affiliate marketing suite.
New Data From Captiv8 Finds That Influencer Strategies Are "Most Important" To Driving Commerce Sales
In this latest report, Captiv8 gathered insights from 1100 of senior- to mid-level marketers within enterprises and SMBs and found that, more than ever, influencer marketing is resulting in a full-funnel impact. This rise, and success, of social commerce trends has led to a convergence of brand and performance marketing, where creators are at the helm. Key takeaways include:
New Data From Captiv8 Finds That Influencer Strategies Are "Most Important" To Driving Commerce Sales
41% of brands look to influencer partnerships to drive purchase, and 84% have an influencer-centric affiliate marketing program in place.
New Data From Captiv8 Finds That Influencer Strategies Are "Most Important" To Driving Commerce Sales
40% say that influencers are most important in driving their affiliate campaigns, overtaking blogs (31%), social (18%) and email (10%).
‘Influencers made me buy it’ trends on social are most effectively driving performance through use of creator coupon codes (38%) and influencer try-ons or tutorials (32%), shrinking the path to purchase.
To help streamline and scale these increasingly important influencer-led affiliate strategies, Captiv8 is launching its new Affiliate Marketing Program, the Creator Collective, enabling performance-based partnerships with creators that reduce risk for brands, diversify revenue for creators,…
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