While most of the focus of partnership marketing has been on brands, publishers have enormous opportunities to embrace this channel and develop their businesses. As consumers seek content to guide their buying decisions, they are in a strong position to expand their monetisation options by helping brands engage their valuable content and audiences.
Perfecting Publisher Partnerships: Developing More Profitable Affiliate Programmes
And technology is evolving to address the needs of publishers so they can take advantage of every revenue opportunity. Here are four areas where it can make a difference:
Perfecting Publisher Partnerships: Developing More Profitable Affiliate Programmes
Growing your partnerships and opportunities quicker. The faster an advertiser partner can be onboarded, the faster both parties benefit. But onboarding has traditionally been a one-way process with brands determining who to work with and then instigating publisher partnerships. At impact.com we’ve flipped this. Publishers can now connect with brands they want to work with without them having to be part of an affiliate network or on our platform. Publishers can offer their own white-label programmes, providing advertisers with a link to quickly set up an account at no cost to the advertiser. This reduces the timeframes to get partners up and running. It allows publishers to engage directly with the brands they can support and easily onboard them without relying on third-party networks – meaning both can begin to make money quicker. Automating your payment and performance reporting. Even if a publisher has in-house technology to support elements of its partnership programme, when it comes to proving performance and managing partner payments, most rely on manual approaches. But invoicing, extracting data from multiple networks and Google Analytics and developing reports remain resource-heavy and time-consuming. Meanwhile, it’s challenging to track…..
Perfecting Publisher Partnerships: Developing More Profitable Affiliate Programmes
Perfecting Publisher Partnerships: Developing More Profitable Affiliate Programmes
Perfecting Publisher Partnerships: Developing More Profitable Affiliate Programmes
Perfecting Publisher Partnerships: Developing More Profitable Affiliate Programmes
Perfecting Publisher Partnerships: Developing More Profitable Affiliate Programmes