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Refersion Launches Amazon Connect, Expanding Affiliate Marketing Capabilities for Ecommerce Brands on Amazon and Shopify

Amazon Connect by Refersion

“By adding Refersion’s audience of affiliates and publishers based on performance based conversions, ecommerce brands on Amazon can earn up to 5X ROI on the Refersion Affiliate Marketing Platform.” said Michele Harman, Product Marketing Manager at Refersion.

Refersion, a leading performance marketing platform, announced the launch of Amazon Connect, the first-of-its-kind Affiliate Marketing solution for ecommerce brands on the Amazon Marketplace. With 1.9+ million selling partners on Amazon and 500,000+ brands worldwide enrolled in Amazon’s Brand Registry Program, Refersion’s new integration allows Amazon Brand Registered Merchants to manage affiliate and publisher promotions of their Amazon storefront products within the Refersion platform. Designed to address growth needs for ecommerce brands selling on Amazon and direct to consumer (DTC) platforms like Shopify, Amazon Connect by Refersion is the only end-to-end affiliate marketing platform that integrates with Amazon Marketplace and direct to consumer (DTC) platforms like Shopify and more.

With U.S. affiliate marketing spend expected to top $8 billion in 2022, running affiliate campaigns is now a standard practice for ecommerce brands looking to offset rising costs of advertising and increased competition for organic rankings within Amazon Marketplace. “Ecommerce brands that sell on Amazon typically overspend on promotional services to boost product sales with pay-for-exposure rather than pay-for-conversion, meaning ROI is not guaranteed,” said Michele Harman, Product Marketing…

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