RESPONSIBLE GAMBLING AFFILIATE ASSOCIATION ("RGAA" Or The "Group" Or The "Association")
The Responsible Gambling Affiliate Association (RGAA), founded by the six major US gambling affiliates, will serve as a trade association to advocate for reasonable regulation, responsible advertising, and consumer protection.
RESPONSIBLE GAMBLING AFFILIATE ASSOCIATION ("RGAA" Or The "Group" Or The "Association")
NEW YORK, Nov. 8, 2023 /PRNewswire/ — Today, we are proud to announce the formation of the RESPONSIBLE GAMBLING AFFILIATE ASSOCIATION, a coalition of like-minded companies dedicated to nurturing an environment where gambling affiliate companies can serve the commercial needs of the regulated online gambling market.
RESPONSIBLE GAMBLING AFFILIATE ASSOCIATION ("RGAA" Or The "Group" Or The "Association")
RGAA will serve as a trade association to advocate for reasonable regulation, responsible advertising, and consumer protection.
RESPONSIBLE GAMBLING AFFILIATE ASSOCIATION ("RGAA" Or The "Group" Or The "Association")
The RGAA’s mission is to champion responsible gambling marketing and advertising practices, empower gambling affiliate companies to influence sensible regulation, and protect consumer interests, while effectively participating in the market.
RESPONSIBLE GAMBLING AFFILIATE ASSOCIATION ("RGAA" Or The "Group" Or The "Association")
Comprising six major players in the US online gambling affiliate sector, the Association includes Better Collective, Catena Media, Gambling.com Group, oddschecker Global Media, Spotlight Sports Group, and XLMedia plc. These initial members have recognized that affiliate marketing providers must participate in broader industry initiatives in the United States to advocate for sensible advertising regulation that balances consumer protection and the practicalities of digital advertising.
RESPONSIBLE GAMBLING AFFILIATE ASSOCIATION ("RGAA" Or The "Group" Or The "Association")
Although gambling affiliates are subject to significant regulation, there is potential for further improvement in elevating the standards of the affiliate marketing sector.
RESPONSIBLE GAMBLING AFFILIATE ASSOCIATION ("RGAA" Or The "Group" Or The "Association")
The new trade association is built on five strategic pillars:
RESPONSIBLE GAMBLING AFFILIATE ASSOCIATION ("RGAA" Or The "Group" Or The "Association")
Promotion of Competitive Gambling Markets, emphasizing the importance of open and competitive online gambling markets to ensure consumers can access a diverse selection of modern online gambling services.
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