B2B Affiliate Programs: How to Elevate your B2B affiliate partnerships and drive more sales to your brands We’re back and raring to go! In our first podcast of the season, Lee-Ann is discussing B2B affiliate programs and how they differ from brand to brand marketing. She will be joined by, not one guest, but many…
Tag: B2B
Top 8 e-commerce marketing platforms to consider
Even after the COVID-19 pandemic’s e-commerce boom, online shopping still has room for growth. To capture that market share, organizations need e-commerce strategies, including technology implementation. However, organizations may struggle to choose the right e-commerce marketing platform. In addition to core capabilities that let organizations build online storefronts, these platforms often include features like email…
US Affiliate Marketing Investment in 2021 Drove $71B in E-Commerce Sales – Findings from New Performance Marketing Association Report
The Performance Marketing Association (PMA), the trade association for the affiliate and partnership marketing industries, and of which PerformanceIN is a proud member, has today released the results of a brand new study. Amongst many encouraging findings, the study ultimately found that affiliate marketing investment reached a huge $9.1 Billion in 2021, representing a 47%…
International E-Commerce Manager – BikeBiz
Richard Setters 09/12/2022 Job Description: The CycleFusion Group, with subsidiaries in Germany, the Netherlands and the United Kingdom has a turnover of 80 million Euros and continues to grow. In the B2B segment, we are one of the leading online bicycle parts…
SCCG expands partnership with Booming Games for business development in Brazil, Africa and Latin America
SCCG Management CEO and Founder Stephen Crystal announced that the existing partnership with Booming Games for business development representation in North America will be expanded to include representation in Brazil, Africa and Latin America. Booming Games is a leading B2B provider of proprietary content for the gaming industry. SCCG will continue its current role as…
Affiliate Marketing Podcast | The Lowdown on Partner Ecosystems
Welcome back to the Affiliate Marketing Podcast! This week, your host Lee-Ann Johnstone will be delving into the world behind the partnership ecosystem. She is joined by Nikita Zhitkevich who is the Director of Channel Partnerships from Partner Stacks. They get down to the nitty gritty and discuss: what the current partner ecosystem looks like…
YouTube is testing shopping and affiliate features in Shorts
YouTube is testing shopping features and an affiliate program for Shorts, its short-form video product. New shopping features will allow users to purchase products as they scroll through Shorts. The new affiliate program will allow creators to earn commissions when a product they recommended in their Shorts or regular video was purchased. While the affiliate…
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