And, to be sure, affiliate was not the only digital ad market in the US to benefit from these changes: Between 2019 and 2021, spending on retail media more than doubled. We estimate that retail media spend grew from $13.23 billion in 2019 (the year we began tracking this space) to more than $31.06 billion…
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PR News | News of Firms: Weber Shandwick Launches Business & Society Futures Offering
The Weber Shandwick Collective launches Business & Society Futures, an offering comprised of its advisory brands (Powell Tate, United Minds, KRC Research) and Weber Shandwick’s corporate affairs, public affairs and social impact & sustainability practices. It will provide clients with differentiated AI and technology-backed insights and advisory expertise across communications, public affairs and management consulting….
Affiliate Marketing “Less Expensive, More Dynamic, And More Measurable” – Partnerize General Manager Adam Brownstein
Some things in life naturally go to together — bread and butter, knives and forks, and salt and pepper. However, few things form a better natural partnership than a sunny day and a boat trip around Sydney Harbour. However, while you will frequently find knives and forks next to each other in the cutlery drawer,…
Edtech marketing strategy – how to stand out from the crowd
Edtech is a growing sector with over a thousand companies in England alone supplying edtech products and services. That number is only set to grow. Edtech is one of the fastest growing sectors in Europe with the industry reporting 72 per cent growth in the UK in 2020. Not surprisingly, then, the UK is…
Inside the Business of Black Friday Deals Websites By Bloomberg
© Reuters (Bloomberg) — If you Google something about Black Friday, you’re likely to land on a website owned by Ziff Davis Inc. The publicly held digital media company operates three sites with Black Friday in the domain name. That includes BlackFriday.com, which earlier this week was the top organic search result on Google for…
Why affiliate marketing is the ‘channel of channels’
Affiliate marketing is getting a second wind as emerging publishers and creators attract a new crop of advertisers. Here’s a refresher on the benefits of affiliate marketing, as well as a word of caution for advertisers interested in giving it a try: 1. It’s cost-effective: As inflation continues to affect companies and consumers alike, affiliate…