Yahoo & Bing Knowledge Panels Are Sometimes Affiliate Links
Yahoo’s and Bing’s knowledge panels are sometimes affiliate links, and this can impact your SEO tracking and analytics reporting. But not every time, and it depends on the type of landing page you end up on. Other times they’ll load coupons from coupon affiliate sites for branded search results on a knowledge panel without using their own affiliate link to the store. I’ve included 7 video examples in the middle of this post.
Yahoo & Bing Knowledge Panels Are Sometimes Affiliate Links
To fill in the missing gaps from your SEO or company wide attribution reports, find the referring URLs from the knowledge panels inside the affiliate program. Next map the traffic and revenue from them and attribute it properly to SEO, TV, PPC, Social Media, and other channels that created the branded search on the platform. Remember, affiliate and SEO are just one touchpoint on these customers journeys, and should be mapped out with the full user experience.
Yahoo & Bing Knowledge Panels Are Sometimes Affiliate Links
Please note that none of this is malicious. Your affiliate managers, outsourced affiliate agencies, and network consultants are aware this is happening as they approve these partners into your affiliate program with your company’s permission. Your affiliate manager will be able to show you examples and how many clicks and conversions result from it. You can stop it at any time by removing the partner or blocking the referring URLs from being commissionable if you want. On the other hand you can see if there are ways to grow and enhance it depending on your company’s goals and objectives.
Yahoo & Bing Knowledge Panels Are Sometimes Affiliate Links
For example, not every company has a knowledge panel, and some of the knowledge panels do not have links to your site. If knowledge panel affiliate links prove to be profitable, there’s a chance that the platforms will give stores and service providers an opportunity to build and manage a knowledge panel in exchange for…
Yahoo & Bing Knowledge Panels Are Sometimes Affiliate Links
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Yahoo & Bing Knowledge Panels Are Sometimes Affiliate Links